Intel (INTC) reports first quarter 2010 earnings today, April 13, after the close.

The market’s reaction to Intel’s numbers will tell us more about the market than about this technology stock. (For more on the prospects for earnings season as a whole se my post https://jubakpicks.com/2010/04/06/are-stocks-headed-for-an-earnings-season-of-selling-on-the-good-news/ )

I expect good numbers out of Intel. The company finished 2009 with gross margins at a record 65% thanks to a shift toward more profitable products. With sales of more expensive and higher margin chips for servers roaring ahead, I expect margins toward the top of the company’s usual 50% to 60% range. Revenue should come in at the top end of guidance of $9.3 billion to $10.1 billion. That would be impressive indeed since the first quarter is typically a slow quarter for technology companies. I think earnings are likely to come in a few pennies above the Wall Street consensus of 37 cents a share.

But the stock has moved up in recent weeks until it is just below its $22.7552-week high.

And I remember that I bought this stock for Jubak’s Picks on a January 15 sell off after the company reported stellar fourth quarter 2009 earnings on January 14.

So I wouldn’t be surprised if Intel sold off again today in the after-hours market and through tomorrow. In fact I’d be surprised if it didn’t. This is the season to sell technology stocks on the theory that this is as good as it gets most years before the September quarter.

But I could be wrong. If Intel doesn’t sell off, then the technology sector has more legs than I believe right now.

If the stock sells off modestly, then it’s business as usual and the market is what the market has been for since the February 8 low: A market determined to move up in a steady, what’s-the-rush fashion.

If the stock sells off big, however, it’s a sign that investors are looking to take profits off the table right now and that they’re more nervous about the rally and the economy than it appears on the surface. And that would color my tactics for the other technology stocks in my portfolio as earnings season progresses.

In the case of Intel specifically, however, unless the company delivers surprising fundamental bad news I’m going to hold on through any post-earnings sell off. I think Intel is in exactly the right place for what looks like a very healthy year-long (and maybe two) boom in corporate spending on PCs and servers.

Full disclosure: I don’t own shares of any company mentioned in this post.