Foxconn International Holdings, the publicly traded subsidiary of Hon Hai Precision Industry, the world’s largest electronics contract manufacturer, is moving its iPhone production to Zhengzhou in China’s Henan Provence. The company is also moving its iPad production to Taiyuan in Shanxi Province and its PC production to Wuhan in Hubei Province.
The company’s existing production base in Shenzhen will be turned over to research and development.
Certainly a rash of recent suicides at Foxconn’s Shenzhen factory added to the urgency but these moves are all part of a long-term strategy at Foxconn—and at other manufacturing companies in industries from high technology to textiles—to move production from the coastal cities of southern China to the less-developed areas of central and northern China in order to cut labor costs.
The Foxconn move is just the tip of a global iceberg. Chinese companies are moving inland to cut costs because their customers are looking to cut their costs by eliminating inefficient, high cost suppliers and to squeeze suppliers on prices, and to move production when they can from “high-cost” countries such as China to lower cost labor markets such as Vietnam or Bangladesh.
What we’re seeing is a huge restructuring in the global supply chain aimed at reducing costs—again. The predictable result will be—again—to eliminate high-cost, low-value added producers.
The under-appreciated result—and here’s the opportunity for investors—will be a vast increase in the complexity of an already terribly complex global supply chain. The beneficiaries of that increase will be a handful of companies that are positioned to execute the new complexities of sourcing, coordination, logistics, and transportation that this iteration of the global supply chain presents.
In this post I’m going to outline some of the dimensions of this next generation in the global supply chain and then give you the names of a three companies that are in a position to take advantage of this development.
The reason for all this change is simple: Cost. There’s actually a worker shortage in the coastal areas that have long formed the basis of China’s world factory. And that’s led to a bidding war for workers that has led to huge increases in the wages manufacturers have to pay their workers. On March 18, for example, coastal Guangdong, China’s biggest exporting province, announced a 20% increase in the provincial minimum wage. That increase brought wages in Guangdong back to parity with those in provincial rival Jiangsu, which had raised its minimum wage by 13% the previous month. (The shortage of workers is a result of more migrant workers from the inland provinces staying closer to home because national programs to bring more jobs to the inland provinces are producing new jobs.) The increase brought the average monthly pay—after adding in bonuses based on output—to a little less than $300 at current exchange rates.
Chinese manufacturers don’t really have much choice but to try to cut costs somehow. They can’t eat the extra wages themselves—many Chinese companies are brutally unprofitable with margins of 3% or less. And they can’t pass the costs onto their customers because those customers have grown accustomed to annual price decreases over the last decade. (Remember that one of Alan Greenspan’s explanations for why inflation was so low during the boom in the 1990s was the constant price decreases from the result of companies moving to China’s world factory.)
Those customers are taking steps of their own to make sure that prices to them keep on falling.
For example, Wal-Mart (WMT) has launched a huge supply chain overhaul designed to increase the percentage of goods it buys directly from manufacturers. In other words Wal-Mart plans to cut its costs by cutting out as many middlemen as it can. The company has said that the effort will emphasize the $100 billion in sales (out of $400 billion) that Wal-Mart gets from its own private label goods that are manufactured by someone else to be sold under a Wal-Mart in-house label such as Faded Glory. Right now Wal-Mart buys only about 20% of those private label goods directly from manufacturers.
The company estimates that it can save from $4 billion to $12 billion by shifting the way it buys its private label goods.
The company also thinks it can find cost savings by even further globalizing the way that it buys goods. Instead of its current practice of buying for each national market separately, Wal-Mart is creating four global merchandising centers. For example a center in Mexico City will handle merchandising for emerging markets. The company plans to extend this strategy to global sourcing of fruits and vegetables too.
As a result companies in coastal China will find themselves not just in competition on price with companies in inland China but with companies in low-cost economies around the world.
In textiles, for example, a company in coastal China, where wages range from $117 to $147 a month will find itself in competition with companies in Bangladesh paying $60 a month. Of course, not everything is equal. The infrastructure to get goods from factory to buyer is better in coastal China than in inland China and better in inland China than in Bangladesh. Literary is higher in China too.
But you can see where the cost pressures are trending, right?
The drive to wring more costs out of the supply chain is disaster for inefficient producers or for reasonably efficient producers who can’t find a way to compete with the rock bottom wages in some developing economies. Remember how much fun the last round of globalization was? Well, this is likely to be just as painful–only this time the pain will be felt in Akron and Osaka and Guangdong.
But there will be a few winners as well. Of course, that’s true in specific industries where companies who can deliver on low costs will be able to pick up new business. But it’s also true for those companies that will implement the new supply chain.
For example, Li & Fung (LFUGY), a Hong Kong company that handles sourcing in China for Wal-Mart among other global companies, has expanded its own reach to include sourcing from Bangladesh and other low-cost economies. The company reported that in 2009 its business in Bangladesh grew by 20% while business in China declined by 5%.
Not every logistics company combines global sourcing with warehouses and other logistic services. But a company that does is in a position to pick up market share from this next level of complexity in the global supply chain.
I’d also flag a company such as Expeditors International (EXPD) as another winner in this restructuring of the supply chain. The company is in the business of designing cost-efficient ways to get goods from here to there and provides services such as vendor consolidation and distribution management that lie at the heart of any company’s plans to actually wring savings out of its supply chain.
A third stock I’d add to this list is Lan Airlines (LFL). The company has a big air freight network linking South America and the United States through Miami. If you’re going to buy from low-cost economies, you’ve got to have a way to get the goods to your customers.
Li & Fung is a member of Jim’s Watch List (https://jubakpicks.com/watch-list/ ) and Lan Airlines is a member of my Jubak Picks 50 Portfolio (https://jubakpicks.com/jubak-picks-50/ )
bivman- and others:
since Jim is on R&R, I’ll offer my 2 cents on the “tanking” stocks-
Looks to me that markets everywhere have been in a decline after just nudging the “resistance” levels of the last little peak. I’m told it has to do with economic worries and fears… I’m not sure if this is only a modest retrenchement, a minor correction soon to be major, or the last gasp of the markets as we know them today, before the greatly feared and long-overdue double dipper.
But wait- there is some cheer: the Picks are supposed to be good for a 12 to 18 month time frame, and STD is in Jim’s Dividend Portfolio; if you bot it when he said to, it is making you somewhere up around 10% in div yield alone, and is up about 20+% from his buyin point…[you could still bail, if you’re trading!]
Personally, I think this is the beginning of the end, but I have been wrong timing the market the last 12 times I’ve tried. You could Ask Ed tho!
Lan, Tam to Combine to Create Latin America’s Top Carrier
http://www.bloomberg.com/news/2010-08-14/brazil-s-tam-chile-s-lan-airlines-sign-agreement-on-merger-filing-shows.html
ponymagic, good question. I personally vote for deflation driven by worldwide competition, enabled by internet-based services. Ex. I wondered lately why FedEx and UPS reported solid growth until my father-in-law (forester) commented that pulp prices were high and rising. I connected the three and surmised that internet purchases and shipping could be the answer…and why the bricks & mortar retailers were doing less well.
@asmithee… personally, I would look for a stock that averages >100,000/day.
Off Topic:
Could someone please tell me what amount of trading volume is considered safe (relatively speaking of course) to invest in stocks/bonds?
Thank in advance.
This is a logical continuation of a trend that has been going on for a couple of decades and seems to be accelerating as time goes on. There are lots of people who complain about the disintegration of the American middle class, but not that many who realize this is directly linked to the growth of the Chinese economy and the general improvement of conditions in China. This also leads to a kind of global upperclass that profits from ever increasing global efficiency. One can debate the morality of the situation, but from an investment perspective, this whole situation argues for continued, long-term global deflation as the poor of the world are brought into the global workforce, driving down the price of goods. This could go on for decades.
Have you changed your mind on the deflation/inflation debate? Do you still think the current period of deflation will be followed by sudden and heavy inflation? This seems like a key issue on which there is a lot of disagreement these days.
what about chinese railroads. currently with production on the coast, the transit distance from the factory to cargo ships is minimal, but as production moves to rural noncoastal provinces, we won’t see cargo moving by air its just to inefficient, but I do think we’ll see an increase in products moving from the land locked areas to the coastal ports via rails.
any idea why STD is down 10% in the last 5 days
Amen, Jim. I would add that increasingly efficient global supply chains will be aided and abetted by internet-based enterprise software. Similarly, U.S. based companies, small and large, domestic and international, will be deploying enterprise software to improve efficiency, i.e., reduce employees and associated overhead. Those who cannot adapt will be left behind (Schumpeter’s creative destruction).