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You certainly can’t say that Johnson Controls (JCI) has turned the corner. But it does look like the corner is in sight.

Before the market opened on October 27 Johnson Controls reported earnings of 52 cents a share for the company’s fiscal fourth quarter of 2009. That beat the Wall Street consensus by a penny a share.

The problem is that the beat came from more successful than expected cost cutting rather than from increases in sales. Even though it came in $40 million above analyst projections, revenue, in fact, fell by 15.5% from the fourth quarter of fiscal 2008.

Revenue dropped in all three of the company’s business segments. Sales in what Johnson Controls calls the Automotive Experience segment (auto interiors) dropped by 14%. Power Solutions (aka batteries) showed a drop in sales of 14%. And the Building Efficiency unit (air conditioning and build energy management) witnessed a 16% drop in sales.

But units that had been in the red, such as Automotive Experience, returned to the black in the quarter even with the drop in sales thanks to aggressive cost cutting. And units that had been profitable saw margins, such as Power Solutions, saw operating margins increase.

The stock dropped on the earnings news, however, because the company issued what Wall Street decided was disappointing guidance for fiscal 2010. Earnings for the upcoming fiscal year will be $1.35 to $1.45 a share rather than the $1.54 Wall Street had projected. Revenue will be, the company projects, $31 billion. Analysts had been predicting $31.1 billion.

 As I write the stock this at 2:15 p.m. (ET) is down 4.8% for the day.

I think that’s excessive and I’d use the day’s sell off to add to positions.

 (The drop is especially overdone if the economy has started to grow again. We’ll know on Thursday when we get the initial numbers for third quarter GDP. See my posts from October 26 http://jubakpicks.com/2009/10/26/will-the-u-s-recession-end-on-thursday/ and today http://jubakpicks.com/2009/10/27/why-all-the-hub-bub-bub/ on why this number has frozen the market.)

The difference between what management projects and what Wall Street expects is nothing more serious than a case of management announcing goals it’s sure it can beat. (What you mean companies keep earnings expectations low so they can beat them come reporting time? Shocking, isn’t it?)

In many of its businesses, Automotive Experience for example, Johnson Controls seems to be taking market share. Cost cutting measures will translate into improving margins as sales volume gradually returns.

If you break down the company’s guidance segment by segment, the goals are extremely conservative. In Building Efficiency management is looking for sales growth of just 3% in fiscal 2010. In Automotive Experience the guidance calls for 1.3% to 1.6% margins (and 13% sales growth.) Power Solutions is the only segment where the company’s guidance doesn’t strike me as extremely conservative. There management is calling for 17% revenue growth and margins of 10% to 11%.

As of October 27 I’m raising my target price for Johnson Controls by $1 to $32 a share by July 2010.

Full disclosure: I own shares of Johnson Controls in my personal portfolio.