Select Page

First Japan and now China. Coach has successfully learned how to translate “accessible luxury” from the U.S. market to Asia. Beginning in 2000 with just 2% of the Japanese market, the company went on to grab a 12% share by 2008. Coach has plans to open 50 more stores in China where it has about a 3% market share. (Full disclosure: I own shares of Coach in my personal portfolio.)